Visual Identity Branding

Touro University California offers a strong and recognizable brand. To maintain and strengthen its brand, we provide a set of identity graphics and standards for print and online communications. By doing so, we promote the clear and consistent use of these standards across the university, thereby unifying our identity as an interdisciplinary university whose colleges and units work together on behalf of a common mission. The branding standards include watermarks, logos, TUC colors, type fonts, and other stipulations that affect our visual identity.

Touro University California Brand Standards

This guide provides branding information about Touro University California and represents the identity of the university. Graphics should not be altered, changed, or diluted through substitution.

For more information about TUC's brand or these guidelines, or stylistic issues pertaining to materials distributed, please contact Andrea Garcia, Director of External Relations at

To download a copy of the Touro University California Brand Standards guidelines, please click here.

Printing Approval

All printed material intended for any off-campus audience must be reviewed by the unit supervisor, the Director of External Relations and the Provost prior to distribution. Final proofs of all collateral and signage must be approved by appropriate parties prior to printing by vendor to ensure that your material is in compliance with all University standards, including placement and use of the new logo. Special permission is required to use the seal. The approval process includes all materials that carry our logo but excludes legally required signage such as those alluding to hazardous wastes, etc.

Download Printing Approval Form